SW

Career

From project manager to founder.

Twenty years across wind energy, media and AI, climbed one role at a time.

2022-

Founder & Owner

xrNORD

xrNORD helps companies understand, build and implement AI in their workflows, products and processes.

Alongside · 2022-

ATPL Theory Instructor

Greybird (freelance)

Instructor in Aircraft General Knowledge for future airline pilots.

Alongside · 2018-2022

Chairman of the Board

Huskøbet

Part of the company from concept to platform launch.

2015-2020

CEO & Co-owner

VoiceArchive & ADRenaline

Globalised the organisation, drove mergers and negotiations and led the development to becoming a Netflix Preferred Partner.

  • Netflix Preferred PartnerDesigned and structured the strategy that took the company ahead of the competition and into new revenue streams.
  • Built New York, London and South Africa from the ground upLed the build of a 200 m² office and studio in London, a sales office in Manhattan and a studio and sales setup in Pretoria, securing 24-hour global production.
  • Led key multi-million DKK salesConducted and took part in the negotiations that secured future growth.
  • Described, optimised and outsourced post-production
  • Matured technology and process capabilities across the company

2013-2015

CCO & COO

VoiceArchive

Commercially and operationally responsible for the entire value chain. Developed the new strategy and designed the organisation to support it.

  • Designed the disruption and globalisation strategyThe strategy that let the company leap ahead of the competition and open new revenue streams.
  • Changed the organisation to support the strategyRestructured, developed the individuals and drove a continuous development focus so the strategy could become reality.
  • Started a mindset change in the industry and among customers
  • Built a process and optimisation mindset internally

2012-2013

Sourcing Director

Vestas

Responsible for aligning strategic sourcing and procurement across all non-production organisations. Reporting to the SVP of SBU Sourcing.

  • Planned Vestas' future global procure-to-pay setupBusiness case and programme plan covering all non-production entities, all procurement categories and the connected finance processes.
  • Created a global P2P continuous improvement setup15% quality improvement within four months.
  • Developed the SBU sourcing development strategyStrategy deployment with a €20M cost-out focus.

2010-2012

Director of Process Excellence

Vestas Offshore (now MHI Vestas)

Globally responsible for processes, change, business technology implementation, strategy deployment and aligning quality across all business units. Reporting to the Offshore COO and SVP of Vestas Quality.

  • Standardised seven quality departmentsA common way of measuring quality, including cost of poor quality, and a joint 2012 quality strategy.
  • Ran strategy deployment for Vestas OffshoreTurning the Offshore strategy into everyday reality.
  • Delivered improvements worth several million eurosNew ways of working, better use of resources and better technology solutions.
  • Designed and chaired the improvement governanceA gate model across the whole value chain that prevented sub-optimisation.
  • Improved sourcing and procure-to-pay30% improvement in payment on time.

2007-2010

Director of Service Management

Vestas IT

Part of Vestas IT top management, reporting to the CIO. Built the global organisation that turned Vestas IT into a coherent, process-oriented organisation.

  • Built a global service management organisation of 25Developing Vestas IT into a lean global IT organisation using ITIL.
  • Made Vestas IT process-orientedDesigned, documented and communicated processes gave the organisation one shared language.
  • Introduced a customer and IT service focusThe 2009 structure became the catalyst for the 2010 reorganisation of Vestas IT.
  • Implemented the service catalogue, SLAs and service level management
  • Built the KPI framework for incident, problem, change and release

2006-2007

Manager of Project Management

Vestas IT Operations

Reporting to the COO. Built the first global project management organisation in Vestas IT, including stage-gate and project governance.

  • Built a global project management department from nothingFrom random approvals and no dedicated project managers to one professional function.
  • Developed the stage-gate model and governanceImproved focus, ROI and quality of every project delivered to IT operations.

2003-2006

Project & Change Manager

Vestas IT

Reporting to the CIO. Led the two largest infrastructure and organisational mergers in Vestas IT Operations.

  • Merged five IT organisations into oneIncluding the key infrastructure across Denmark, Germany, Italy, the USA and India.
  • Implemented a global intranet across all Vestas business units